Our Story

The Beginning...

Simple Living Eco was born around a kitchen table in 2019, fuelled by curiosity, conscious living, and a frustration with harsh, messy laundry products that didn’t care for clothes – or skin.

With no industry background but a bold vision, our founders Diane and Daniel set out to change the laundry game. The goal? To strip away the unnecessary, rethink how we care for fabrics, and develop clean, skin-kind formulas that actually work – without compromise.

Our first product was a simple laundry sheet. Gentle on skin. Effortless to use.

The Now...

Today, we’ve sold over 200,000 products across the UK and beyond. But we’re just getting started. From our signature laundry sheets to our plastic-free fragrance boosters, everything we create is driven by a singular idea:

✨ To elevate the ritual.
✨ To protect what touches your skin.
✨ To care for fabrics like they’re part of you.

We work closely with British perfumers to design scents that whisper, not shout – delivering fresh, mood-lifting fragrance without the headache. We obsess over every fibre, every formula, every fold in our packaging. Because laundry deserves that level of care.

What’s Next...

Innovation never stops at Simple Living Eco. We're developing new rituals, new formats, and deeper ways to connect with how we care for our clothes – and ourselves.

To everyone who’s ever tried one of our sheets or shared our story: thank you. You’re not just part of our journey. You are our journey.

And if you’re new here? Welcome to the ritual. You’re going to love how it feels.