🇬🇧 UK Made 👨‍👩‍👧‍👦 Family-Run Business 🌱 Vegan 🐇 Animal Cruelty-Free

Simple, safe products for you and your family

Our mission is to provide safe and affordable British made washing and cleaning products to those who value a simple and environmentally-conscious lifestyle.

Shop now

What customers say about our products...

  • Sophie|Laundry Sheets

    "I’ve tried a lot of different plant based laundry detergents and found these to be the best. Leave my clothes clean, stain free and smelling fresh!"

    ⭐⭐⭐⭐⭐

  • Samantha|Laundry Sheets

    "Have been using them for months now and they don't irritate her skin and are great on both whites and colours. Would recommend!"

    ⭐⭐⭐⭐⭐

  • Paola|Fragrance Boosters

    "We purchased the laundry scent boosters in the fresh linen fragrance, they are wonderful, just as effective if not more than any named brand and without any of the harmful chemicals."

    ⭐⭐⭐⭐⭐

Our products are vegan-friendly

We do not test any of our products on animals. Our product formulations do not contain any animal derivatives and we choose planet-based ingredients where possible. None of our products contain palm oil.