Our Values

Our mission is to provide safe and affordable British made washing and cleaning products to those who value a simple and environmentally-conscious lifestyle.

To do this, we operate in a way that ensures we strive to deliver quality products that are plant-based, help to reduce plastic or are plastic free, and are made in the UK.

We are committed to delivering high quality, effective, long-lasting, refillable or reusable laundry and cleaning products.

We prioritise sustainability in everything we do. Where possible our products are plant-based, plastic free, help to reduce single-use plastic and safe for your family and pets.

We are open and honest about our business and products so that customers can make informed decisions. All of our products (except one) are proudly made in the UK.

We value our community so seek to build meaningful relationships. We believe in the power of collaboration and working together to find better solutions.